“With my experience in the industry, I look forward to leading our team to deal with the challenges and work closely with our trade partners to maintain Hong Kong’s status as a preferred travel destination.The Taipei office of the Hong Kong Tourism Board (HKTB) officially opened to further develop the Taiwanese visitor source market. “Despite the situation facing the tourism industry, Hong Kong has strong fundamentals, and offers visitors a diversity of unique experiences, which have helped the city through many challenges in upholding its status as a world-class destination,” said Mr. Later, when the time is right, he will join forces with the travel trade and other sectors to launch a far-reaching global promotion, attracting visitors from every continent back to Hong Kong and rebuilding Hong Kong’s reputation as one of the world’s leading travel destinations.” Cheng will lead the team to overcome the current difficulties.
Cheng joining the HKTB at this moment in time when the tourism industry faces huge challenges. Cheng’s profound knowledge of the Hong Kong, Mainland and international markets combined with his excellent management skills will help the HKTB continue to promote Hong Kong worldwide with effective marketing strategy,” said HKTB Chairman Dr.
Working closely with the Tourism Commission of the Hong Kong SAR Government and members of tourism-related sectors and organisations, Cheng will oversee the development and promotion of the Hong Kong tourism brand to visitors from around the world.
Dane Cheng as its new Executive Director effective as of November 1, 2019.īased at HKTB’s head office in Hong Kong, Cheng will spearhead the development of the HKTB’s strategic direction, guiding the organization to emerging tourism trends with effective strategies, and strengthening partnerships with different stakeholders. Hong Kong / Los Angeles, CA (November 6, 2019) – The Hong Kong Tourism Board (HKTB) has appointed Mr.
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